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	<title>The Website Design Blog &#187; Marketing</title>
	<atom:link href="http://blog.websitedesign.co.uk/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.websitedesign.co.uk</link>
	<description>Giving local business a global audience</description>
	<lastBuildDate>Fri, 06 Aug 2010 13:35:36 +0000</lastBuildDate>
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		<title>Retail Design Solutions Photography</title>
		<link>http://blog.websitedesign.co.uk/design/retail-design-solutions-photography/</link>
		<comments>http://blog.websitedesign.co.uk/design/retail-design-solutions-photography/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:33:34 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Build & Development]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=467</guid>
		<description><![CDATA[

Retail Design Solutions approached us to re-design their current website which is currently in production. One of the key aspects to the re-design was to portray the size of the company, over 30 employees, along with showcasing the specialist skill set and renowned client base that they have. We instantly thought of using photography to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_rds_one.jpg"><img class="aligncenter size-full wp-image-462" title="blog_rds_one" src="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_rds_one.jpg" alt="blog_rds_one" width="535" height="332" /></a></p>
<p><a href="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_rds_one.jpg"></a><a href="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_rds_two.jpg"><img class="aligncenter size-full wp-image-463" title="blog_rds_two" src="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_rds_two.jpg" alt="blog_rds_two" width="535" height="332" /></a></p>
<p>Retail Design Solutions approached us to re-design their current website which is currently in production. One of the key aspects to the re-design was to portray the size of the company, over 30 employees, along with showcasing the specialist skill set and renowned client base that they have. We instantly thought of using photography to portray the right messages which would be used on the website and also for future marketing material. We visited their offices for the day where we took photographs of the building and personnel. Everyone was very helpful and we captured some great photographs of the team, including the resident dog, which can be seen on their new website shortly.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/design/retail-design-solutions-photography/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimum Cooling</title>
		<link>http://blog.websitedesign.co.uk/design/optimum-cooling/</link>
		<comments>http://blog.websitedesign.co.uk/design/optimum-cooling/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:29:33 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Build & Development]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=464</guid>
		<description><![CDATA[
Recently we have been working with Optimum Cooling who are an Air Conditioning and Refrigeration company based in Colchester. We are currently working on a re-design of their current website using their existing branding along with content consultancy to ensure the content on their website is SEO friendly. We have also been asked to create [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_optimum_cooling.jpg"><img class="aligncenter size-full wp-image-461" title="blog_optimum_cooling" src="http://blog.websitedesign.co.uk/wp-content/uploads/2010/08/blog_optimum_cooling.jpg" alt="blog_optimum_cooling" width="535" height="332" /></a></p>
<p>Recently we have been working with Optimum Cooling who are an Air Conditioning and Refrigeration company based in Colchester. We are currently working on a re-design of their current website using their existing branding along with content consultancy to ensure the content on their website is SEO friendly. We have also been asked to create a 3 metre x 1 metre display banner, an interactive presentation slide show and also supporting printed material.</p>
<p>We look forward to building a lasting relationship with Optimum Cooling to ensure that their business marketing material is in cohesion with their business plan.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/design/optimum-cooling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Build!</title>
		<link>http://blog.websitedesign.co.uk/design/we-build/</link>
		<comments>http://blog.websitedesign.co.uk/design/we-build/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 17:41:34 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[handmade]]></category>
		<category><![CDATA[printed]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=284</guid>
		<description><![CDATA[




This is a little sneek peek of something we are currently working on.
Designed, printed and handmade by WDL. (Well Rob actually!)
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-285" title="blog5" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/blog5.jpg" alt="blog5" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-286" title="blog4" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/blog4.jpg" alt="blog4" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-287" title="blog3" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/blog3.jpg" alt="blog3" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-288" title="blog2" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/blog2.jpg" alt="blog2" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-289" title="blog1" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/blog1.jpg" alt="blog1" width="532" height="532" /></p>
<p>This is a little sneek peek of something we are currently working on.</p>
<p>Designed, printed and handmade by WDL. (Well Rob actually!)</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/design/we-build/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SBZ &amp; WDL</title>
		<link>http://blog.websitedesign.co.uk/design/sbz-wdl/</link>
		<comments>http://blog.websitedesign.co.uk/design/sbz-wdl/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:13:46 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[microsites]]></category>
		<category><![CDATA[sbz]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=269</guid>
		<description><![CDATA[



We have been working closely with the SBZ Corporation recently in order to market their microsites which we are currently developing. We were asked to come up with a logo concept that could run across all avenues of the SBZ Corporation in order to keep a consistent look. This logo concept had to run across [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-281" title="sbzblog6" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/sbzblog6.jpg" alt="sbzblog6" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-266" title="sbzblog2" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/sbzblog2.jpg" alt="sbzblog2" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-267" title="sbzblog3" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/sbzblog3.jpg" alt="sbzblog3" width="532" height="532" /></p>
<p><img class="alignleft size-full wp-image-271" title="sbzblog5" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/sbzblog5.jpg" alt="sbzblog5" width="532" height="532" /></p>
<p>We have been working closely with the SBZ Corporation recently in order to market their microsites which we are currently developing. We were asked to come up with a logo concept that could run across all avenues of the SBZ Corporation in order to keep a consistent look. This logo concept had to run across all the microsites, and all relevant marketing material, so a simple execution was always going to be the most effective.</p>
<p>We will update our showcase, to include the recent SBZ work, once we have completed all of the projects.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/design/sbz-wdl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Xmas Baubles</title>
		<link>http://blog.websitedesign.co.uk/design/xmas-baubles/</link>
		<comments>http://blog.websitedesign.co.uk/design/xmas-baubles/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:08:20 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=259</guid>
		<description><![CDATA[
Just a quick teaser of our christmas mailer for our festive clients. Will post up finished piece once completed so check back soon.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-263" title="BAUBLE" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/12/BAUBLE1.jpg" alt="BAUBLE" width="532" height="355" /></p>
<p>Just a quick teaser of our christmas mailer for our festive clients. Will post up finished piece once completed so check back soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/design/xmas-baubles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Thank You Fedrigoni</title>
		<link>http://blog.websitedesign.co.uk/design/we-thank-you-fedrigoni/</link>
		<comments>http://blog.websitedesign.co.uk/design/we-thank-you-fedrigoni/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 10:11:30 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Fedrigoni]]></category>
		<category><![CDATA[Paper]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=250</guid>
		<description><![CDATA[


We received this rather nice package from Fedrigoni (who are a paper merchant) in the post this morning. It is Fedrigoni&#8217;s latest paper promotion designed by Design Project. It contains an A2 poster showcasing the different coloured boxes and relevant information and also two colour boxes, which I had fun folding together. The attention that [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-249" title="blogpic3" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/blogpic3.jpg" alt="blogpic3" width="532" height="798" /></p>
<p><img class="alignleft size-full wp-image-247" title="blogpic1" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/blogpic1.jpg" alt="blogpic1" width="532" height="355" /></p>
<p><img class="alignleft size-full wp-image-248" title="blogpic2" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/blogpic2.jpg" alt="blogpic2" width="532" height="355" /></p>
<p>We received this rather nice package from <a href="http://www.fedrigoni.co.uk/" target="_blank">Fedrigoni</a> (who are a paper merchant) in the post this morning. It is Fedrigoni&#8217;s latest paper promotion designed by <a href="http://www.designproject.co.uk/" target="_blank">Design Project</a>. It contains an A2 poster showcasing the different coloured boxes and relevant information and also two colour boxes, which I had fun folding together. The attention that has been put into this promotion is reminiscent of the GF Smith print promotions. Thanks Fedrigoni.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/design/we-thank-you-fedrigoni/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promotional Mailers</title>
		<link>http://blog.websitedesign.co.uk/uncategorized/promotional-mailers/</link>
		<comments>http://blog.websitedesign.co.uk/uncategorized/promotional-mailers/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 16:06:50 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=217</guid>
		<description><![CDATA[





We have printed our promotional mailers which enclose showcases of some of our recent work. We will be sending them out to clients very soon in order to show the various print and branding projects we have been doing and the new services that we now offer.
If you would like to receive one of our [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-216" title="blog image" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/blog-image.jpg" alt="blog image" width="532" height="392" /></p>
<p><img class="alignleft size-full wp-image-223" title="111" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/111.jpg" alt="111" width="532" height="355" /></p>
<p><img class="alignleft size-full wp-image-224" title="122" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/122.jpg" alt="122" width="532" height="355" /></p>
<p><img class="alignleft size-full wp-image-225" title="155" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/155.jpg" alt="155" width="532" height="355" /></p>
<p><img class="alignleft size-full wp-image-226" title="133" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/133.jpg" alt="133" width="532" height="355" /></p>
<p><img class="alignleft size-full wp-image-227" title="144" src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/11/144.jpg" alt="144" width="532" height="355" /></p>
<p>We have printed our promotional mailers which enclose showcases of some of our recent work. We will be sending them out to clients very soon in order to show the various print and branding projects we have been doing and the new services that we now offer.</p>
<p>If you would like to receive one of our mailers then send us an e-mail at : <a href="mailto:studio@websitedesign.co.uk">studio@websitedesign.co.uk</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/uncategorized/promotional-mailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>link rel=canonical</title>
		<link>http://blog.websitedesign.co.uk/tips/link-relcanonical/</link>
		<comments>http://blog.websitedesign.co.uk/tips/link-relcanonical/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 14:45:47 +0000</pubDate>
		<dc:creator>elliot</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[canonical]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/?p=186</guid>
		<description><![CDATA[At WDL we&#8217;re loving Googles link rel=canonical at the moment. It&#8217;s long been a problem with Google (and any other search engine) that a single page on a website can be seen as many separate pages:
http://www.websitedesign.co.uk
http://www.websitedesign.co.uk/index.php
http://websitedesign.co.uk
http://websitedesign.co.uk/index.php
and so on will all resolve to a single page, yet Google will see each as an individual resource. This [...]]]></description>
			<content:encoded><![CDATA[<p>At WDL we&#8217;re loving Googles link rel=canonical at the moment. It&#8217;s long been a problem with Google (and any other search engine) that a single page on a website can be seen as many separate pages:</p>
<p>http://www.websitedesign.co.uk<br />
http://www.websitedesign.co.uk/index.php<br />
http://websitedesign.co.uk<br />
http://websitedesign.co.uk/index.php</p>
<p>and so on will all resolve to a single page, yet Google will see each as an individual resource. This can be a problem for a number of reasons. First is that Google will make an arbirtary decision about which one of these will be the &#8216;main&#8217; page for it&#8217;s index which may not agree with your choice, and second, that the power of your incoming links can be dissipated if sites linking to use use different URL&#8217;s.</p>
<p>Google has addressed this problem by asking webmasters to add this tag to the head section their pages:</p>
<p><code>
<link rel="canonical" href="http://www.websitedesign.co.uk/" /></code></p>
<p>This link tells Google that http://www.websitedesign.co.uk should be considered the &#8216;main&#8217; URL for all of the URL&#8217;s that resolve to the home page of our site. Now, with the canonical link in place, all the links that point to our home page will boost the link popularity for the single URL http://www.websitedesign.co.uk.</p>
<p>For full information about canonical, check ou this page on <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&#038;answer=139394">Google Webmaster Help</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For Your Eyes Only</title>
		<link>http://blog.websitedesign.co.uk/uncategorized/for-your-eyes-only/</link>
		<comments>http://blog.websitedesign.co.uk/uncategorized/for-your-eyes-only/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 13:32:31 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/uncategorized/for-your-eyes-only/</guid>
		<description><![CDATA[


A taster of some recent print work that we have been producing. Soon to be seen in our promotional folio.
]]></description>
			<content:encoded><![CDATA[<p><img src=" http://blog.websitedesign.co.uk/wp-content/uploads/2009/09/01.jpg" alt="" width="532" /></p>
<p><img src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/09/menu-10.jpg" alt="" width="532" /></p>
<p><img src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/09/5-CD-ARTWORK.jpg" alt="" width="532" /></p>
<p>A taster of some recent print work that we have been producing. Soon to be seen in our promotional folio.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.websitedesign.co.uk/uncategorized/for-your-eyes-only/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WDL Get Snappy</title>
		<link>http://blog.websitedesign.co.uk/uncategorized/wdl-get-snappy/</link>
		<comments>http://blog.websitedesign.co.uk/uncategorized/wdl-get-snappy/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 12:30:48 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.websitedesign.co.uk/uncategorized/wdl-get-snappy/</guid>
		<description><![CDATA[


We will soon be sending out a promotional folio of our printed work to show current clients what we can do for them in print. The folio shows a selection of projects that cover a range of print work from stationery to illustrative art-work. We have been taking lots of photographs for the folio with [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/09/1.jpg" alt="" width="532" /></p>
<p><img src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/09/4.jpg" alt="" width="532" /></p>
<p><img src="http://blog.websitedesign.co.uk/wp-content/uploads/2009/09/5.jpg" alt="" width="532" /></p>
<p>We will soon be sending out a promotional folio of our printed work to show current clients what we can do for them in print. The folio shows a selection of projects that cover a range of print work from stationery to illustrative art-work. We have been taking lots of photographs for the folio with our fantastic set-up.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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